Hiring a graphic designer is a major step toward building a strong visual identity and brand presence. A brand represents the relationship between a business and its audience. Visual identity design expresses the personality, tone, values, emotions, and experiences of a brand using images, shapes, typography, and color.

A visual identity designer must have comprehensive knowledge of multiple graphic design disciplines in order to create visual elements suitable for all media platforms. Designers require strong communication skills, conceptual and creative thinking, and a passion for researching industries, organizations, trends, and competitors.

• ✔ Logo Design
• ✔ Poster Design
• ✔ Character Design
• ✔ Illustration
• ✔ Book Cover Design
• ✔ Visual Identity Design
• ✔ Business Card Design
• ✔ Postcard Design
• ✔ UI (User Interface) Design
• ✔ Catalog Design
• ✔ Menu Design
• ✔ Cabinet Design
• ✔ Magazine & Newspaper Layout Design
• ✔ Wedding Card Design
• ✔ Signboard Design & Installation
• ✔ Banner Design & Production
• ✔ Stand/Exhibition Board Design
• ✔ All types of graphic design and visual artwork
• ✔ Preparation of technical design description for State or County registration
   

Before starting any project, the applicant must complete the Graphic Design Request Form on the same page.
Form submission must include:

• ✔ Type of requested service
• ✔ Required timeline
• ✔ Short description of the subject, purpose, or usage location
• ✔ Preferred colors and style inspirations
  (Important for understanding your taste and creative direction)
• ✔ For certain designs requiring State or Copyright registration, only the designer can prepare the official technical explanation and documentation
   

History & Foundation

Graphic design is an ancient art, tracing back to cave paintings from 17,000 years ago.
The term “graphic design,” originating from the 1920s printing industry, covers a wide range of visual communication activities, including logo creation, using imagery, color, and typography to attract and engage audiences.

Even in the digital era, design still relies on core artistic principles. Understanding color theory, user expectations, and visual psychology is essential for every designer.

TYPES OF GRAPHIC DESIGN

1. Packaging Design Packaging allows direct communication with consumers and serves as a powerful marketing tool. Designers create concepts, develop mockups, and prepare print-ready files. This requires knowledge of printing processes and strong understanding of industrial design.2. Motion Graphics Design Motion graphics involve moving visuals such as animation, sound, typography, photography, and video for online media, TV, and film. Examples include:

• ✔ Advertisements
• ✔ Animated logos
• ✔ Trailers
• ✔ Promotional videos
• ✔ Educational videos

3. Environmental Graphic Design Environmental design blends graphic design with architecture, interior design, public spaces, and industrial elements. Examples include:

• ✔ Murals
• ✔ Public transport navigation
• ✔ Stadium signage
• ✔ Office branding
• ✔ Retail interior graphics
• ✔ Museum graphics
• ✔ Wayfinding systems

4. Visual Identity Design Designers create logos, typography, color palettes, and brand imagery. They also develop visual brand guidelines to ensure consistency across all future media and platforms.5. Marketing & Advertising Design Marketing designers collaborate with business owners and marketing specialists to develop promotional content across print and digital platforms. Examples include:

• ✔ Postcards & Flyers
• ✔ Business Cards
• ✔ Magazine & Newspaper Ads
• ✔ Posters, Banners & Billboards
• ✔ Infographics
• ✔ Catalogs & Brochures (Print & Digital)
• ✔ Packaging
• ✔ Commercial Photography Graphics
• ✔ Email Marketing Designs
• ✔ PowerPoint Content
• ✔ Menus
• ✔ Social Media Ads & Graphics
• ✔ Display & Retargeting Ads
• ✔ Website & Blog Graphics

6. Publishing Design A classic area of graphic design including:

• ✔ Books
• ✔ Newspapers
• ✔ Newsletters
• ✔ Manuals
• ✔ Annual Reports
• ✔ Magazines
• ✔ Catalogs

Designers require strong communication, color management, and printing knowledge.7. Illustration & Artistic Graphics Illustration differs from graphic design in that illustrators create original artistic works. Examples include:

• ✔ T-shirt designs
• ✔ Textile patterns
• ✔ Motion graphics
• ✔ Stock illustrations
• ✔ Graphic novels
• ✔ Video game art
• ✔ Websites
• ✔ Comic books
• ✔ Art albums
• ✔ Book covers
• ✔ Book illustrations
• ✔ Infographics
• ✔ Technical exhibitions
• ✔ Concept art